Activations

Forbes 30 Under 30 Summit

In 2025 HOPE Hydration returned for the third consecutive year as the preferred water vendor for the Forbes 30 Under 30 Summit in Columbus, OH. The activation included a pilot NFC technology launch—embedded NFC tags in water bottles and NFC readers in stations that enabled a gamified refill leaderboard. The activation generated 237K+ OOH impressions and diverted 2.0K+ plastic bottles. The NFC pilot was a major technological milestone, bridging digital interactivity with physical engagement and proving the potential for real-time analytics, gamified sponsorships, and interactive screen experiences.

Miami International Autodrome

Nike Miami

Federal Reality

Federal Reality is HOPE's first retail real estate partner and a proven model for national scale. Following a 2024 pilot at three high-traffic LA properties (Hollywood Blvd, The Point El Segundo, and The Plaza El Segundo), all 10 stations across these sites were live by 2025. The activation generated 12M OOH impressions, diverted 33K+ plastic bottles, and 2M grams of CO2 diverted. The partnership has continued to grow, with San Jose and Miami confirmed and more LA properties on track with HydroStation placement expected to grow to around 25 stations.

Coldplay World Tour Pop Up

On July 26 & 27, 2025, when Coldplay brought their 2025 World Tour to Hard Rock Stadium in Miami, HOPE was tapped to deliver the refill experience via Live Nation. Four stations were placed in high-traffic areas—the first time in years refill stations returned to the venue for a concert. Thousands of fans refilled bottles while screens rolled and the show went on, generating 90.5K OOH impressions and 11.5K bottles refilled. The activation spotlighted HOPE's capability to serve high-energy environments.

Liquid I.V. Hydratruck

In 2025 in partnership with Liquid I.V., HOPE launched two Hydratrucks, a fully mobile hydration stations built into custom Rivians, and deployed them coast to coast. Designed to respond to surging demand for refill stations, the trucks brought chilled, free water and Liquid I.V. samples to over 130 stops across the country—from Zion National Park to Seattle, Austin to NYC. The tour has diverted over 15K single-use plastic bottles and created a new model for mobile hydration at scale.

Los Angeles International Airport - LAX-IT

In 2025 HOPE officially landed at LAX with five stations installed at the rideshare lot, bringing clean water access to one of the world's busiest airports. This was HOPE's second airport installation and a major milestone in scaling to high-traffic transit hubs. With support from JCDecaux and LAWA, the stations are strategically placed ahead of peak holiday travel season and large international tentpoles like the World Cup and Olympics, setting the stage for future airport and global expansion.

Rivian OOH Campaign

From June through October 2025, Rivian's "Have you driven a Rivian yet?" campaign lived across our Los Angeles network, in collaboration with Liquid I.V. The campaign generated 500K+ OOH impressions, 7.9K+ grams of CO2 diverted, and 641K grams of plastic diverted—proving HOPE's screens as a powerful brand discovery channel for premium auto brands.

Sony's 5020 Records OOH Campaign

IN 2025 Sony’s 5020 Records teamed with HOPE Hydration on a set of small but culturally resonant activations. From Miami pop-ups to a Times Square spotlight for Grammy-nominated artist Monsieur Periné, these micro-campaigns show how modest budgets can spark genuine impact. The results were undeniable: 3.3M impressions, 41.3K grams of CO2 diverted and 4.61K grams of plastic diverted.

TikTok Out-of-Phone Program

Launched in August 2025 across all HOPE stations, TikTok partnered with HOPE Hydration to bring its most engaging content into the physical world, streaming curated videos across HydroStation screens nationwide. As part of TikTok's Out of Phone program, the collaboration bridges online culture with real-world moments, turning everyday hydration into a dynamic storytelling experience.