In 2025 HOPE Hydration returned for the third consecutive year as the preferred water vendor for the Forbes 30 Under 30 Summit in Columbus, OH. The activation included a pilot NFC technology launch—embedded NFC tags in water bottles and NFC readers in stations that enabled a gamified refill leaderboard. The activation generated 237K+ OOH impressions and diverted 2.0K+ plastic bottles. The NFC pilot was a major technological milestone, bridging digital interactivity with physical engagement and proving the potential for real-time analytics, gamified sponsorships, and interactive screen experiences.

On July 26 & 27, 2025, when Coldplay brought their 2025 World Tour to Hard Rock Stadium in Miami, HOPE was tapped to deliver the refill experience via Live Nation. Four stations were placed in high-traffic areas—the first time in years refill stations returned to the venue for a concert. Thousands of fans refilled bottles while screens rolled and the show went on, generating 90.5K OOH impressions and 11.5K bottles refilled. The activation spotlighted HOPE's capability to serve high-energy environments.

In 2025 in partnership with Liquid I.V., HOPE launched two Hydratrucks, a fully mobile hydration stations built into custom Rivians, and deployed them coast to coast. Designed to respond to surging demand for refill stations, the trucks brought chilled, free water and Liquid I.V. samples to over 130 stops across the country—from Zion National Park to Seattle, Austin to NYC. The tour has diverted over 15K single-use plastic bottles and created a new model for mobile hydration at scale.