Forbes & HOPE Hydration partner to bring event attendees a premium hydration solution and a new, unique advertising platform

In 2025 HOPE Hydration returned for the third consecutive year as the preferred water vendor for the Forbes 30 Under 30 Summit in Columbus, OH. The activation included a pilot NFC technology launch—embedded NFC tags in water bottles and NFC readers in stations that enabled a gamified refill leaderboard. The activation generated 237K+ OOH impressions and diverted 2.0K+ plastic bottles. The NFC pilot was a major technological milestone, bridging digital interactivity with physical engagement and proving the potential for real-time analytics, gamified sponsorships, and interactive screen experiences.