Federal Reality

Federal Reality is HOPE's first retail real estate partner and a proven model for national scale. Following a 2024 pilot at three high-traffic LA properties (Hollywood Blvd, The Point El Segundo, and The Plaza El Segundo), all 10 stations across these sites were live by 2025. The activation generated 12M OOH impressions, diverted 33K+ plastic bottles, and 2M grams of CO2 diverted. The partnership has continued to grow, with San Jose and Miami confirmed and more LA properties on track with HydroStation placement expected to grow to around 25 stations.