Rivian OOH Campaign

From June through October 2025, Rivian's "Have you driven a Rivian yet?" campaign lived across our Los Angeles network, in collaboration with Liquid I.V. The campaign generated 500K+ OOH impressions, 7.9K+ grams of CO2 diverted, and 641K grams of plastic diverted—proving HOPE's screens as a powerful brand discovery channel for premium auto brands.