Sony's 5020 Records OOH Campaign

IN 2025 Sony’s 5020 Records teamed with HOPE Hydration on a set of small but culturally resonant activations. From Miami pop-ups to a Times Square spotlight for Grammy-nominated artist Monsieur Periné, these micro-campaigns show how modest budgets can spark genuine impact. The results were undeniable: 3.3M impressions, 41.3K grams of CO2 diverted and 4.61K grams of plastic diverted.